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Galitsyn S.V., Tkachenko S.A., Bukharkov V.V. Television-marketing and documentation-network stages in the evolution of advertising in the Olympic movement

Television-marketing and documentation-network stages in the evolution of advertising in the Olympic movement
Sergey Viktorovich Galitsyn, the doctor of pedagogical sciences, professor,
Pavel Anatolevich Tkachenko, the candidate of pedagogical sciences, senior lecturer,
Vladislav Vadimovich Bukharkov, the master,
Far Eastern State Academy of Physical Culture, Khabarovsk

 
Annotation
This article provides a detailed description of the fourth and fifth stages of the evolution of advertising in the Olympic movement. In the course of the analysis it was studied which advertising means was the most relevant for each of the stages, and which processes they affect.
Keywords: Olympic movement advertising, advertising for sport, sport for advertising, sponsorship, financing.
 
REFERENCRS
  1. Luchkiv, O. (2016), Olympic: the IOC bans and videos in support of athletes, available at: https://vc.ru/p/olympic-ads.
  2. Marchenko, V.N., Niaskina, A.V. and Shilova V.R. (2014), “Trends in the development of Olympic marketing”, Young scientist, No. 8, pp. 532-534.
Contact information: pavel.tkachenko@mail.ru
Article arrived in edition 13.02.2017